Come to Norrlands Nation on the 20th of April and learn how to enhance your brand from experts in the field; Catarina Tågmark and Bergenstråhle & Partners.
Take care of your brand or someone else will!
Catarina Tågmark, with experience from e.g. Pharmacia Biotech in Uppsala, now in strategic brand development with Siemens Healthineers, introduces the topic of the evening. During 20 years of working for several well-known brands Catarina has amassed experiences, anecdotes and data and she will give us exciting insights into a field that is constantly changing – or is it?
Your brand is more than just your logo. Discover how you can control your brand by using Bergenstråhle Brand Asset Methodology™.
The hosts of the evening; Bergenstråhle & Partners – Intellectual Property consultants:
”We help our clients to identify, control and develop their intellectual assets. One of the most important assets of a company is the brand.”
Bergenstråhle will present their Brand Asset Methodology™, on how you can work with your legal and managerial tools to create a strong control position for your brand. Protecting your brand involves a much wider approach than simply registering a trademark. At the basis, there is always a strategy for how the brand should be - and may be - used in different channels. By using the Bergenstråhle Brand Asset methodology™ it becomes evident how a company can actively work with different tools and processes in order to create control and leverage of the true value of its brand.
Join us for an inspiring evening full of insights and networking. Food and drinks will be served, welcome!